Labcast: Utilizing Social Media as a B2B Marketing Tactic

In this week’s Labcast, OpenView Senior Associate Amanda Maksymiw shares techniques for implementing social media as a B2B marketing tactic, and discusses how several companies included in OpenView’s recent report, “Above and B2B-eyond: A Look at the Creative Marketing Tactics Leading B2B Technology Companies Are Using Online” are utilizing it to innovative results.


photo by: webtreats

Signed, Sealed, Deliverables: Identifying Your Company’s Competitive Advantages

One of the most important questions that a company can ask itself is, “Why will a customer buy from us instead of our competition?”

If your company’s only answer is price then you may quickly find yourself painted into a corner while your profit margins plummet. To avoid that fate, what you should be focusing on instead are your deliverables — the characteristics, actions, and behaviors that set your company apart from competitors.


photo by: Svenstorm

Let’s Get Visual: Top 5 Content Marketing and Social Media Infographics

With so many infographics hitting the wire everyday, it is easy to get lost in data visualization.

When it comes down to it there are stellar infographics and those that were seemingly created to be a part of the infographic bandwagon. With all of the clutter, it is easy to overlook the gems.


Social Media Matters: Exploring the Future of Social Media for Your B2B Business

Amanda Maksymiw kicks off a new multi-week series from OpenView on how to effectively leverage social media for your B2B Business.

It’s been a pretty incredible decade for social media. Think back to 2002: Friendster was a social networking pioneer with what was considered (at the time) to be a colossal user base of 3 million. Mark Zuckerberg hadn’t started classes at Harvard yet.


photo by: webtreats

Should B2B Brands Be Jumping Aboard Pinterest’s Growing Bandwagon?

Here’s an eye-opener for you: Pinterest, the new darling of the social media universe, just surpassed the 10 million unique monthly visitors mark faster than any standalone website in the history of the Web.

Should B2B brands jump on the Pinterest bandwagon?

According to data released by comScore in February, Pinterest boasted 11.7 million unique visitors in January 2012, up from just 418,000 the previous May. Today, Pinterest is driving more referral traffic to websites than YouTube, Google+, and LinkedIn combined.


photo by: ShardsOfBlue