One of the most important questions that a company can ask itself is, “Why will a customer buy from us instead of our competition?”
If your company’s only answer is price then you may quickly find yourself painted into a corner while your profit margins plummet. To avoid that fate, what you should be focusing on instead are your deliverables — the characteristics, actions, and behaviors that set your company apart from competitors.
Amanda Maksymiw kicks off a new multi-week series from OpenView on how to effectively leverage social media for your B2B Business.
It’s been a pretty incredible decade for social media. Think back to 2002: Friendster was a social networking pioneer with what was considered (at the time) to be a colossal user base of 3 million. Mark Zuckerberg hadn’t started classes at Harvard yet.
Here’s an eye-opener for you: Pinterest, the new darling of the social media universe, just surpassed the 10 million unique monthly visitors mark faster than any standalone website in the history of the Web.