AJ is the Director of Marketing for demandDrive, a leading demand generation firm for tech companies in the Boston area. He's the main contributor to their blog and heads up all campaign creation for both inbound and outbound efforts. As someone relatively new to the marketing world, AJ is focused on creating content the resonates with established professionals and up-and-coming writers like himself.
How much should SDRs value inbound leads? The short answer: A lot. Inbound Leads and MQLs (marketing-qualified leads) are great