In order to have an unyielding attention on your users’ behavior, you need to move beyond the product category walls that keep you contained.
What does your product do? Don’t simply regurgitate your elevator pitch. That’s for investors who love industry jargon. When your product hits customer hands (or screens), what does it really do? How does it help them? Too often, we get stuck indentifying our businesses with pre-existing definitions. But if you set yourself free from the product category box, you can actually eliminate the competition, as you’ll see in this post at Signal vs. Noise.
The best way to build a base of returning users is to create a product people can’t live without. What you need is a habit-forming product.
Everyone has a handful of go-to websites they check daily, or even multiple times over the course of the day. These sites have created a product that people rely on each and every day, regardless of what’s going on in their lives. How do you crack that code and break through the clutter of viral sensations that are hardly more than fleeting flickers of HTML? Ryan Hoover offers insights into how to create a habit-forming product in this post at Pando Daily.
The sheer volume of information can oftentimes be overwhelming. Learn what to do (and not do) when building out your data products.
Just staring at a mountain of data is daunting enough. When you actually start thinking about making that information work for you? Yikes. Well, it’s not impossible, and it starts by breaking the problem down into smaller, digestible segments. In this post at Relateiq, DJ Patil breaks down the do’s and don’ts of creating data products.
For most of entrepreneurs, getting user feedback isn’t exactly second nature. But with a few tips and a little practice, you can begin to gather groundbreaking insights.
When it comes to your product, users generally have a very different vantage point than entrepreneurs. Since your success ultimately depends on their happiness, it’s in your best interest to keep up a constant conversation with users. Getting user feedback is an art form, but with these tips from Ash Maurya at Practice Trumps Theory, you’ll be rolling in valuable observations.
Even if you feel like you’re cranking out some great ideas, you’ll quickly become out of touch with your customers if you work in a bubble.
We’ve all heard the old adage “the customer is always right.” Well, it doesn’t apply exclusively to retail and restaurants. Even in a creative field, if what you’re churning out doesn’t resonate with your customer base, you’ll see that base start to shrink. Quickly. In this article at 99u, Christian Jarrett explains how to avoid becoming out of touch with your customers.
Most VC firms don’t offer hands-on design advice. So naturally, Google Ventures does. Tag along for the ride as CircleUp undergoes a product design sprint with Google.
On your mark. Get Set. Go! For most startups, the starting gun for developing a design would signal a marathon. But at Google Ventures, it’s a 100-yard dash. Well, a 5-day, intensive design session, anyway. How does the Google Ventures Design team compress the process while still wowing startups? Leena Rao got to sit in on their product design sprint with CircleUp and tells the tale in this post at TechCrunch.