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Why Storytelling Leads to Great Product Design

Via GigaOM on No Responses

Truly great product design doesn’t come from beautiful looking products, but products that function beautifully.

Why Storytelling Leads to Great Product Design

It’s time to re-create storytelling in your office. And no, this does not mean you should all gather around a campfire with sticks and a bag of marshmallows. If you want to execute great product design, your team of designers needs to start thinking in terms of stories, not in terms of blueprints, according to this post at GigaOM by Braden Kowitz, leader of the Google Ventures Design Studio.

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Process Planning: Classics Never Really Go Out of Style

Via HBR Blog Network on No Responses

Process planning may be passe, but it’s still effective. Learn how Toyota helps others, and themselves, by sharing their advanced process planning techniques and abilities.

process planning

Sarah Green, Senior Associate Editor at Harvard Business Review, writes in a post at the HBR Blog Network that although process planning is falling out of style in favor of the lean movement, it’s no less relevant or effective now than in the past.

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photo by: Jeff Kubina

Test Market Alternative: Leverage Your Mailing List

Via Social Media Today on No Responses

Use your mailing list recipients as a ready-made test market for new products and services.

test market

Ana Lucia Novak, Marketing Strategy Trainer and Coach for Social Ana Social Marketing, writes in Social Media Today that “you can use your mailing list as a test market for new products and services you may be thinking about offering.”

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photo by: romainguy