Mastering product management could be the key to keeping your whole business happy.
If you think of your business as a solar system, then your product is like the sun. Sales, customers, support, marketing, engineering and every other facet of the business orbits around it, held in place to varying degrees by its gravitational pull. So as product manager, everyone, by default, revolves around you then, right? Wrong. So wrong. In this post at Instructure Tech Blog you’ll discover that understanding why that is unlocks the key to mastering product management.
Experts will explain what everyone is buzzing about and why during a free hackathon webinar.
You’ve probably overheard it at a coffee shop or even among your own tech team. If not, you’ve certainly seen it mentioned on Twitter. Whether you’re not sure what it is or you’ve been to a few yourself, there’s plenty to learn during Socrata’s free hackathon webinar. They’ll be picking the brains of the GoCode Colorado team, founders of the only statewide hackathon and true experts in the field.
Even though it can be painful, eventually you’ll need to cut product features before they begin weighing you down.
You put a lot of blood, sweat and tears into your products. You’ve certainly committed to it and, most likely, devoted many hours and resources to perfecting it. But what if something just isn’t resonating with your user base? In this post at On Product Management, Liraz Axelrad explains how to step back and recognize the need to cut product features.
It takes an objective view, says Axelrad, which is not an inherently easy thing to do when you’ve been so closely connected to a project for so long. Click through to discover questions you can ask yourself that should help you realize whether to abandon a feature or to improve upon it.
All it takes is a little commitment to implement user research driven design and vastly improve your customers’ experience.
How To Adopt User Research Driven Design
As you probably know all too well, startups are all about speed. They want to develop fast and launch faster. But lost in that speedy shuffle is the most important element – how users will interact with your product. Braden Kowitz explains how slowing down, sometimes ever so slightly, and adopting user research driven design can greatly improve your offering in this post at Google Ventures.
Kowitz himself admits that it’s incredibly easy to gloss over user research. As he’s learned over the years, it’s also a huge mistake. Click through to hear some of the common excuses for bypassing user research and how (and why) to counter them.
The game has barely started, so you don’t want to drop the ball. Discover the pros and cons of Shopify’s excellent user onboarding experience.
Sure, converting users is probably your first impression in most cases, which is why you should take it very seriously. But user onboarding is the first time your users really interact with you on an in depth level. So you need to put just as much thought and effort into making sure it’s a pleasant experience. Check out this post at User Onboarding to see why Shopify has done such a great job.
Growth begets growth and if your staff isn’t prepared for the challenge, you’ve failed at the key to scaling quickly.
Every entrepreneur dreams that their company will grow by leaps and bounds almost by the day. But if you haven’t put the correct people in place with that dream in mind, then you won’t be prepared when the time arrives. Aaditya Agarwal, who was a critical force in scaling the engineering teams at Facebook and Dropbox, explains the key to scaling quickly in this post at First Round Review.
In order to have an unyielding attention on your users’ behavior, you need to move beyond the product category walls that keep you contained.
What does your product do? Don’t simply regurgitate your elevator pitch. That’s for investors who love industry jargon. When your product hits customer hands (or screens), what does it really do? How does it help them? Too often, we get stuck indentifying our businesses with pre-existing definitions. But if you set yourself free from the product category box, you can actually eliminate the competition, as you’ll see in this post at Signal vs. Noise.
The best way to build a base of returning users is to create a product people can’t live without. What you need is a habit-forming product.
Everyone has a handful of go-to websites they check daily, or even multiple times over the course of the day. These sites have created a product that people rely on each and every day, regardless of what’s going on in their lives. How do you crack that code and break through the clutter of viral sensations that are hardly more than fleeting flickers of HTML? Ryan Hoover offers insights into how to create a habit-forming product in this post at Pando Daily.