3 Steps to More Effective Project Management

In order to truly practice effective project management you need to look beyond the scope of your projects.


Project management sounds so grand, doesn’t it? You’re managing a project. Someday that project will be done and you can look back on all your hard work with pride. Except…when do you actually get to the project? In this post at AtTask, Sara Guggisberg points out that studies show IT departments spend 45-55% of their time on work outside their assigned projects, which is why it’s time to reconsider effective project management practices.

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UX vs. UI – Why You Can’t Combine Them Into One Role

Considering UX vs. UI as you develop your product? It’s time to realize that each role has to be filled individually.

Merging into downtown

Ok, so maybe pitching UX vs. UI as a title fight worthy of your precious PayPerView dollars wasn’t the way to go. After all, there’s no real winner, they’re working in unison and neither is trying to defeat the other. But one important boxing parallel does exist – you absolutely need two participants. In this post at User Testing, Craig Morrison describes the differences between UX and UI designers and why each is essential to the development of your product.

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Video Series: A Creative and Consistent Way To Connect With Customers

Want to keep people coming back for more of your content? Consider launching a video series.

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As anybody with a cable subscription or Netflix account is all too familiar, there’s nothing more powerful than a cliffhanger. It’ll either have you cursing the week ahead or clicking “next” without caring that the clock currently reads 2AM. But why should Hollywood have all the fun? In this post at Wistia, Meryl Ayers interviews 3 companies about the video series they’ve come up with, why they’re so much fun and the incredible results they’ve seen.

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Create a Better SaaS Free Trial Experience

A better SaaS free trial experience means improved conversion numbers for your business.

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A free trial for your SaaS product might be a sales tool for converting more prospects, but the fact remains that you’re giving away the farm (or at least part of it) for free. So why should you put in the time and effort to, of all things, enhance what you’re already giving away? Because if you’re trial isn’t working, people are taking advantage of it or giving up all together. In this post on his blog, Lincoln Murphy explains how and why you should create a better SaaS free trial.

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Talent Data That Will Ensure a Successful Staff

Want a better sense of hiring practices and employee performance? Don’t skimp on collecting talent data.


Tracking the amount of sales calls you make per month or the number of hits your latest blog post gets is easy. These stats are so simple to keep it would almost be more difficult not to stay on top of them. But what about the satisfaction of candidates you’ve interviews? Or employee engagement? Just because it’s harder to wrap your head around, you can’t simply ignore talent data. In this post at Entrepreneur.com, Andre Lavoie explains 5 metrics you should start tracking today.

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Analyzing Outbound Prospecting Effectiveness

Download this new report from The Bridge Group to understand the latest benchmarks and analyze your outbound prospecting effectiveness.


If your organization relies on outbound prospecting for a sizeable chunk of your business, then you’ll want to be sure it’s measuring up. But just because your numbers are staying strong or even improving from your own past results, are they meeting the standard performance across the industry? In this new report, Pete Gracey of QuotaFactory and Matt Bertuzzi of The Bridge Group Inc. dive into outbound prospecting effectiveness.

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Exploring Every Avenue for Onboarding Users

Onboarding users is key to establishing a relationship and building trust with your brand, but are you doing it right?


A welcome email for every new user is a no brainer. But is yours as effective as it should be? And are you stopping there? Because you shouldn’t be. Onboarding doesn’t end at sign up. In fact, that’s simply the first of many steps. As this post at AutoSend reveals, there are plenty of avenues and opportunities for onboarding users and you need to, at the very least, seriously consider each of them.

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How Gated Content Can Substantially Increase Your Qualified Contacts

Reap the benefits of all your hard work by increasing the amount of gated content on your website. 

Using Gated Content | OpenView Labs

Nothing in life is free, right? Of course that doesn’t mean everything costs dollars, either. But if you’ve spent a lot of time creating infographics, eBooks or any other content, you shouldn’t just give it away. Instead, play just a little hard to get with your potential customers. As Tess Kennedy explains in this post at Wittington Consulting, gated content can vastly increase your qualified contacts.

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