Not sure if your data analytics are quite where they ought to be? Here are 12 questions you can ask yourself to determine where you stand.
- By now, nearly everyone has access to big data. So what sets you apart will be your ability to leverage that data to your advantage. But how do you know if you’re there? Or even on the way? In this post at Occam’s Razor, Avinash Kaushik helps you assess your culture to see if your data analytics are up to par.
The year is young, but it won’t stay that way forever. Try these agile marketing tactics to make sure you’re successful come December.
We’re firmly entrenched in 2014 now, and spring is mercifully beginning to appear on the horizon. That means all your marketing goals for the year need to be firmly underway in order to be fully realized at some point this year. How can you make sure you’re staying on track? Heike Baird offers 25 agile marketing techniques you can adopt that will keep you moving forward in this post at Exact Target.
You wouldn’t be the first sales rep to be blinded by the lure of a signed contract, but being able to recognize a poor prospect can save you a big headache.
In retrospect, there are always warning signs. When a deal falls apart or when a prospect proves to be a terrible fit after the paperwork has been signed, you can look back and see that things were wrong all along. In this post at A Sales Guy, Keenan 411 lays out signals that will help you recognize a poor prospect.
Keywords had a good run, and you’re probably still tracking them, but get with the times by adopting some new and improved SEO stats.
Keyword rankings seem to go back to the dawn of (Internet) time. They’ve been a trusted partner and might even be a comfort blanket at this point. But are they truly useful anymore? Cyrus Shephard admits that he still tracks them in this edition of Whiteboard Friday at Moz.com, but says everyone needs to start adopting a crop of more useful SEO stats ASAP.
In a sea of startups, you’ll be tempted to spend on shiny things you can showoff; Wistia CEO Chris Savage preaches founder frugality instead.
Ping-pong tables, fancy conference rooms, hi-tech desks, kegerators. None of these are uncommon sights to see in the offices of brand new startups across the country. But other than cultivating an image of cool, they don’t add anything to your company and detract from your bottom line. Wistia CEO Chris Savage went to great lengths in practicing founder frugality and believes his company is the better for it, as he explains in this interview at Growth Everywhere.
Don’t let a problem run rampant without even realizing it; plan for the real reason employees quit before it can become a problem.
Any company is only as good as the people it employs. That means you need to make quality hires and offer your staff an enjoyable, nurturing work environment. So if you’ve bought the ping-pong table, eased up on the dress code and generally promoted a fun, relaxed environment, you might be surprised to see people walk out the door. Kris Dunn lets you know the real reason employees quit in this post at The HR Capitalist.
As distractions pile up, it’s easy for sales manager priorities to pull away from what’s truly important – new sales.
How are you going to generate new sales if you’re constantly focused on operations, committee meetings and customer service? A lot of great business falling right in your lap would certainly help, but that seems unlikely. With executive leadership stretching them too thin, it’s impossible for sales manager priorities to remain where they belong, says Mike Weinberg in this post at The New Sales Coach.
You might not have even considered it, but when executed correctly SaaS outbound sales can be an extremely effective strategy.
Even the term “SaaS outbound sales” might make you double take. It often seems as though every company in the industry chooses the inbound approach. But that doesn’t mean you should write off outbound sales immediately. In this post at SaaStr Jason Lemkin asked Keith Kitani, CEO of GuideSpeak, to explain how he implemented outbound sales for his company and why it’s been so successful.