Create the Perfect Value Proposition

There’s no better roadmap for a business than a perfect value proposition.


Who are you? What do you do? Why do people like you? These aren’t just the questions you ponder existentially in the middle of the night. They’re right at home in the business world and can help guide you during tough times or make the right decisions day in and day out. Peter J Thomson has created a tool to help you come up with the perfect value proposition and he explains how to use it in this post on his blog.


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Increased Customer Loyalty: Rethinking NPS Scores

Want increased customer loyalty? Start by asking your users how they feel.


You probably keep track of all sorts of metrics. But one of the simplest (and easiest to acquire) is net-promoter score, which simply tells you how loyal your customers are. It’s also one of the least accurate data points you can track. But in this post on the Baremetrics blog, Josh Pigford explains why that’s actually irrelevant and how powerful the data can be.

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Tap Into the Benefits of LinkedIn Publishing

LinkedIn Publishing allows you to give your old content new legs in just ten minutes.


Writing can be a tough gig. You pour time and energy into a piece and for what? If you’re publishing on the Internet the best you can hope for is that it burns like a supernova; hot and bright for an instant before fading away rapidly. But if you utilize LinkedIn Publishing properly, you can breathe new life into your words. Learn how in this post by Greg Ciotti at Convince & Convert.

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Shaping 2015 B2B Strategies Starts Now

If you’re not already planning your 2015 B2B strategies, you’ll soon be behind the competition.


How could it already be time to start thinking about the New Year? Not only has football barely gotten started, but you’ve only brainstormed a few less-than-decent Halloween costumes so far. Well, when it comes to 2015 B2B strategies, time is already of the essence. Luckily, Jessica Lillian is here to share 8 trends that are already starting to shape next year in this post on the Sirius Decisions blog.

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Increase Visual Content And Increase Engagement

Adding even a little bit more visual content can do wonders for how people respond to your content.

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You might win people over with your words (as any good copywriter would tell you), but you won’t win their eyeballs. But the fact is, before you can win them over you need to make sure they’re engaged with you. So where do you find your hook? Lee Odden reached out to nine industry experts for advice on how to emphasize visual content in this post at Top Rank Blog.

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Keys to Designing Smart Survey Questions

If you want data you can actually use, designing smart survey question is a skill you must perfect.


It’s not terribly difficult to get answers when you ask a question. Any conversation with a three year old will show you that. But how do you get the answers that will actually help you out? Stop asking a three year old for directions to the mall for one. Designing smart survey questions for your users isn’t as much of a stretch from that scenario as you might think, which is why this post at KISSMetrics outlines 5 tips that will help you improve your questions, and therefore your answers.

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Increase Customer Referrals In One Mind-Blowingly Simple Step

Generating customer referrals is easier than you ever imagined.

Sharing a secret

It’s true that your current best customers beget the next generation of your best customers. While you’re plenty happy with all the new users you gain from customer referrals, it sure would be nice if the offspring were produced at a rabbit-like pace. Well, the process doesn’t have to be as organic as you might think, as David Mitzenmacher explains in this post at Gainsight.

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Deciding How Your Seed Round Should Be Set Up

When investors come calling, it’s not a bad idea to consider the avenues you want your seed round to come from.

Boardwalk trail

It seems like it takes an eternity, but when that first phone call from an investor comes in, it generally opens up the floodgates. Before you know it you could very well be drowning in offers. It’s easy to be overwhelmed if you’ve never done it before, so Rob Go walks you through how aligning your seed round can affect your future in this post at NextView Ventures.

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