Selling in a startup might not be what you’re used to but you can find just as much success and have more fun doing it.
Startups, by nature, are constantly evolving. Which means if you’re the VP of Sales, you need to be flexible, and not just in your approach with clients. You’ve got to be just as willing to go outside your comfort zone when working with groups within the company. Transitioning from a huge company to a startup might seem daunting at first, but if you follow Brendan Cassidy’s pointers from this post at LinkedIn, you’ll find success selling in a startup in no time.
The recent struggles of Uber compared to the successes of Airbnb prove the value in creating culture.
Culture is a tricky thing, especially if your business is just getting off the ground. Are you willing to commit your time and resources to creating culture that permeates every aspect of your business? It’s no small investment, to be sure. But as Uber struggles with its public image and employees’ discontent it’s easy to see why Airbnb made the right decision to commit to nurturing a strong culture for all their stakeholders. Arun Sundararajan breaks down the differences in this post at Harvard Business Review.
Instead of introducing a roadblock right at decision time, discover how to craft a SaaS pricing page that encourages users.
This is it. The moment you’ve been waiting for. You’ve wined and dined your potential customers with your product, marketing pages and testimonials. Then, just when it’s time to make the very point you’ve been building towards the whole time…you go and spill your drink all over yourself and they lose all interest. That’s basically what you’re doing with a poorly designed SaaS pricing page, says Patrick Campbell in this post at Price Intelligently. Luckily, he’s here to help.
Looking for another successful sales technique? Grab your buyers’ attention by curating great content.
Content marketing seems like all anyone can talk about these days. But since sales people are simply marketing on a smaller scale, why aren’t they leveraging content in the same way? Here’s a secret — they should be. You don’t have to create it yourself, but Jill Rowley shows how reading, curating and sharing content can be an incredibly successful sales technique in this post at LinkedIn.
Launching successful virtual teams can increase productivity, improve employee morale, and eliminate costly office space — if you get it right.
How often do you really feel like you need to be in the office to get your job done? Sure, there are many in the workforce who thrive on personal interactions and the collaborative spirit of a buzzing office. But plenty of studies have proven that environment isn’t necessarily integral to success. In fact, successful virtual teams are more prevalent than ever. Learn how to find the right mix in this post via Harvard Business Review by Keith Ferrazzi.
Building a habit-forming product doesn’t happen by accident. Discover exactly how Slack created something users can’t live without.
Every SaaS company wants to create something their users can’t live without. But building a habit-forming product isn’t something that happens by accident. It has to be a goal from the get go. Slack, the office collaboration app that’s been valued at $1.2 billion just seven months after launching, is perhaps the best example on the market. Nir Eyal breaks down the reasons for their success in this post on his blog, Nir & Far.
In order to truly practice effective project management you need to look beyond the scope of your projects.
Project management sounds so grand, doesn’t it? You’re managing a project. Someday that project will be done and you can look back on all your hard work with pride. Except…when do you actually get to the project? In this post at AtTask, Sara Guggisberg points out that studies show IT departments spend 45-55% of their time on work outside their assigned projects, which is why it’s time to reconsider effective project management practices.
Considering UX vs. UI as you develop your product? It’s time to realize that each role has to be filled individually.
Ok, so maybe pitching UX vs. UI as a title fight worthy of your precious PayPerView dollars wasn’t the way to go. After all, there’s no real winner, they’re working in unison and neither is trying to defeat the other. But one important boxing parallel does exist – you absolutely need two participants. In this post at User Testing, Craig Morrison describes the differences between UX and UI designers and why each is essential to the development of your product.