By undergoing a simple exercise before you roll out your proposed plan, you can sidestep some scaling mistakes.
Whenever you’re about to launch a big initiative, be it scaling up or rolling out a new product, it’s essentially a roll of the dice, right? Well, what if it isn’t? What if you could, with far more accuracy, predict exactly what those dice will show when they stop rolling? Turns out you can actually avoid many scaling mistakes with one simple exercise, which Michael Pena describes in this post at Stanford Technology Ventures Program.
You know the key to increased loyalty (and revenue) is giving users what they want, but why are you simply guessing when it comes to consumer psychology?
If you invite users to your office only to have them lie down on the couch and tell you about their parents, you’re probably just going to freak people out a little. OK, a lot. Social media moves fast, you know. Luckily there’s another way to gain insight into consumer psychology, thanks to this eBook Neil Patel has made available at QuickSprout.
Don’t let your first love fall by the wayside. With some careful planning and commitment, CEOs who code, can thrive.
If you find yourself leading a business that was once your very own brainchild, your day-to-day looks a lot different than it did when things were just getting off the ground. Back then, you were committed to making your vision work by putting in hour after hour of coding. Now? Well, there are other things that need doing. CEOs who code might not be the norm, but they’re not unheard of, and Fredric Paul explains how you can keep up with your passion in this post at New Relic.
Don’t let the About Us page of your website fall by the wayside; you can easily increase conversion with a compelling, simple message.
You pore over your homepage. You agonize about every aspect of your sign up flow. You constantly reconsider everything in your Contact Us form. So why be flippant when it comes to your About Us page? It’s an incredibly useful page, but one too many companies spend little time considering this. In this post at Unbounce, Jen Havice examines how you can increase conversion from that page with some carefully crafted messaging.
If you’re about to embark upon the journey of a first time CEO, it’s good to know what you’re getting yourself into.
It turns out that leading a company is a lot different than simply being a part of a leadership group. For a first time CEO, it might not seem like that big of a jump…until you’re suspended in the air with no landing in sight. Nathan Beckford admits he was surprised at all that lay ahead of him, but shares lessons from his first year in this post at OnStartups.
There’s a lot to consider when looking for your first startup job. Discover how to find the perfect fit.
Whether you’re looking for your first job or interested in some new scenery, startups offer an exciting possibility to truly get your hands dirty (in a good way, of course). But there’s a huge range of companies out there to choose from. In this post at his blog, Hunter Walk offers advice on choosing your first startup job.
It doesn’t take long for a first time sales manager to realize they’re playing a whole new ballgame, which is why they need a new rulebook.
Just because you have an impeccable driving record doesn’t mean you can get under the hood and figure out the intricacies of the motor. But that’s exactly what you’re asking of a first time sales manager. He or she has excelled at their original responsibilities, but without the proper training, they’ll find it difficult to handle an entire team. Norman Behar offers the tools they’ll need to succeed in this post at Selling Power.
As Apple’s new CFO prepares to take over, there will be plenty you can learn by monitoring his first few months.
When a company as influential as Apple makes a major change to its senior leadership, it raises everyone’s attention. With Luca Maestri set to takeover control of their finances, it will be interesting to monitor what issues he chooses to focus on. There will also be plenty to learn about onboarding new senior leadership from Apple’s new CFO, as you’ll discover in this post at CEB.