Some reason for optimism for B2B technology companies. The Business Roundtable released its quarterly survey today and 40% of executives say they expect to increase their company’s U.S. capital spending over the next six months, up from 21% only a quarter ago. Only 19% expect to increase U.S. employment (up from 13% last quarter).
Are the green shoots finally sprouting?
This may be a good time for management teams to think through their sales and marketing support, customer service, and operational support issues and opportunities, consider recruiting and recruiting support and consider taking some funding in the form of a venture capital investment or perhaps some debt funding to help prepare for the next upturn.
Be careful, however, as this recovery still feels very fragile…