An Influence Marketing Success Story

How OpenView Helped One Company

If you have visited my blog before, you know that I write a lot about influence marketing. This is because I have dedicated so much of my time at OpenView Labs to building up one expansion stage company’s influence marketing strategy. Exinda, a portfolio company that specializes in WAN optimization technology, approached the OpenView Labs team to help build brand awareness within its target segments. For several months I worked as a part of the Exinda team, building up a database of key influencers and creating and nurturing the relationships until the time was right.

Boston venture capital firm OpenView recently released a case study outlining the work we did on influence marketing for Exinda, so I invite you to check it out in Zmags format to understand the full story!