Your developers realized long ago that taking a more iterative process to building and releasing products was beneficial. So why have marketers been so slow to change their ways? Just like those on the tech side, you exist in a market that’s constantly being disrupted. Chris Kenton lays out the benefits of agile marketing and how it works in real life scenarios in this post at LinkedIn.
That marketers are always looking for quick success is no secret, Kenton realizes. The best way to achieve just that is to quickly learn what works, what doesn’t and adopt your approach accordingly. Click through to learn about all the benefits of agile marketing.
Photo by: Vancouver Film School