Additional Information on Building a Brand like Virgin America

Amanda Maksymiw

March 28, 2010

Last week I blogged about an AMA event about branding I attended. AMA invited Porter Gale, VP Marketing for Virgin America to present to Boston marketers. Gale explained how the company built up a great brand in a few years. Here is a video of Porter Gale explaining the commitment to Virgin America’s commitment to the customer experience. To learn more about how Virgin America used influence marketing and social media AND how an expansion stage company can learn from Virgin America’s approach, read my other posts.

Content Marketing Director

<strong>Amanda Maksymiw</strong> worked at OpenView from 2008 until 2012, where she focused on developing marketing and PR strategies for both OpenView and its portfolio companies. Today she is the Content Marketing Director at <a href="https://www.fuze.com/">Fuze</a>.