A Rewarding Value Add Experience

January 21, 2010

Often times at OpenView Labs one of the ways we provide strategic consulting services is by conducting some research or analysis to provide decision support to a portfolio company or to our investment team. Occasionally, we also do such research proactively if we think there may be a future need for such information. Making this information available to our expansion stage portfolio companies allows them to deploy the growth capital we provide them with even more effectively.

Last summer my team worked on an evaluation of lead source and data enhancement apps available on the salesforce.com appexchange. At the time a few portfolio companies had expressed some interest in such an analysis, but none of them really seemed to be serious about buying just yet. The project ended with a somewhat unsatisfactory feeling of completion.
This past week one of our portfolio companies reached out to OpenView Labs looking for some advice on apps that can append records in salesforce.com with missing data. I gladly sent the presentation that summarized our analysis and walked them through it, and they found it very helpful and informative.

All too often it seems like we spend time doing work that gets lost in a digital file cabinet somewhere in our hard drives, or in Central Desktop, but this week we were able to help guide at least one of our portfolio companies in the right direction.
Any readers in the portfolio are more than welcome to leave a comment or reach out to me via email at [email protected] to see the full report. 

VP, Sales

Ori Yankelev is Vice President, Sales at <a href="https://www.ownbackup.com/">Own Backup</a>. He was previously a Sales and Marketing Associate for OpenView.