Eric Ries is the creator of the lean startup methodology and the author of the popular entrepreneurship blog Startup Lessons Learned. His latest book, titled The Lean Startup , was released on September 13, 2011. Eric Ries, Author, The Lean Startup Eric has co-authored several books, including The Black Art of Java Game Programming (Waite Group Press, 1996). While an undergraduate at Yale University, he co-founded Catalyst Recruiting. Altho...
Lean design is making it big due to the influence and popularity of the lean startup movement. Tomer Sharon, User Experience Designer at Google and cofounder of leanUXmachine, writes in Smashing Magazine that the lean design aesthetic is now mainstream thanks to the lean startup movement, and it’s having a profound impact on user experience. Entrepreneurs and startup founders want to develop great products, but for too long, user experie...
This summer, get away, but stay up-to-date — and be ready to move your business forward when you get back. Discover the latest insights and lessons that will take you one step closer toward turning the vision for your company into reality. When most people think of summer, imagery of beaches, sunshine, margaritas, and barbecues typically come to mind. And while many of us will, at some point, enjoy those things this summer, the truth is that e...
How can companies reinvent their images and improve their bottom line? Going from wasteful to lean is one such way. Yet all too often, lean practices are ignored within organizations in favor of less beneficial ones. Michigan Professor Jeffery Liker looks at some of the ideas behind the lean methodology in this brief video. What is lean and what can it do for your company? Professor Liker touches on the value of lean product development in his b...
For all its benefits, some argue there may also be flaws and risks to following a system originally designed to produce a million Toyotas. It sounds like a simple plan for startup success: Launch a minimum viable product, test it, learn from it, and rework it accordingly. But “as trendy and popular as ‘lean’ is these days,” argues Jon Burgstone, co-founder of SupplierMarket and author of Breakthrough Entrepreneurship, &...
Take a cue from the development team and adopt a lean marketing approach that allows you to churn out better content faster. Ellie Mirman of Hubspot writes that “too many marketers are stuck in a reactive – or, worse yet – waterfall process of planning, writing, designing, approving, and launching that seems to take twice as long as it should.” Adopt a lean marketing approach and tackle everything faster. Lean marketing...
The lean startup approach has seen its stock rise sharply in recent years. Image provided by: joelaz A premium has been placed on efficiency as companies try to trim fat a in post-recession world. Everybody wants to create the next big startup — but doing so on a budget has become fashionable. Eric Ries, entrepreneur and lean startup know-it-all, has grown to be a thought leader of sorts in this field. Just in time to cement his placemen...
When many people think of Lean Methodology they think of manufacturing. But as sales expert Dave Brock explains in this video, lean principles can be applied to sales and marketing efforts, as well — to productive and profitable results. Lean is something that sales and marketing has really failed to understand and exploit, Brock argues. Traditionally, they think it applies to manufacturing, reducing waste and cost. That’s a mistake, b...
Agile is about more than just development. Agile is a type of project management usually used in software development. Lean is a production process that considers the expenditure of resources for any goal, other than the creation of value for the customer, to be wasteful. Image provided by: Dan Kunitz How does this relate to marketing? According to the Agile Blog, Lean and Agile are the perfect pair of tools to meet market release planning req...
Think that lean practices are just for businesses? Marketing departments can also benefit from going lean. Image provided by: Thomas Hawk Building on some of the lean business ideas pioneered by Eric Ries, Eloqua’s Jesse Noyes sought out to draw parallels between lean business and marketing. What were his findings? Here are a few of them: In terms of sales positioning, your business model should be your top focus. This runs counter to...
