7 Innovation Strategies to Bring Your Idea to Market Successfully

by Fast Company

Read seven innovation strategies designed to help you bring your idea to market in a way that produces big returns.

innovation strategies

Seth Kahan, author and consultant, writes in Fast Company that the right innovation strategies are necessary to give your big idea “the legs” it needs “to get over the obstacles that innovations inevitably confront.”

Kahan says that the “real trick is building something people are compelled to acquire, getting it into their hands in a form they can put to use, and generating the cash flow needed to grow.” Backed by his experience “working on hundreds of products in some 60 organizations,” Kahan lists seven innovation strategies for every stage of development and market acceptance. Read the complete list to be better prepared before taking your innovation to market.