Email remains one of the most effective digital marketing channels. Make sure your company has solid email marketing strategies in place with these five tips.
“Email is still one of the top online activities,” writes Web Ad.vantage CEO Hollis Thomases in this guest post for Inc.com, so having effective email marketing strategies is more important now than ever. Thomases cites Silverpop’s 2012 Email Marketing Metrics Benchmark Study that found that while “average open rates are down to 19.9% (from 21.3% in 2009), average click-through rates are up to 5.4% (versus 4.5% in 2009).” Thomases also mentions a survey conducted by Marketing Sherpa that “predicts a 54% increase of marketing dollars to email” as further proof that your company needs to cement effective email marketing strategies.
To help you get there, Thomases lists five easy methods to improve your email marketing plan, such as offering multiple ways to sign up, focusing more on mobile, skipping the email blasts, and testing message formats to improve conversion rates.