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5 Marketing Lessons from The Muppets

by Brendan Cournoyer

5 Marketing Lessons from The Muppets

by Brendan Cournoyer

With a new movie out this month and cover story for Entertainment Weekly, it seems like Kermit and Co. are everywhere these days.

But would you have ever expected them to make their mark on the marketing world as well?

At this year’s Content Marketing World conference in Cleveland, Andrew Davis of Tippingpoint Labs (and former member of The Jim Henson Company) entertained the crowd with a 7-minute presentation on the five marketing lessons he learned during his time with The Muppets.

The story was so good that we asked him to stop by OpenView Labs recently to recount the tale for our cameras. Check out the short video here to learn all about Andrew’s experience at The Jim Henson Company, and the five lessons every good marketer should learn.

author

Brendan worked at OpenView from 2011 until 2012, where he was an editor, content manager and marketer.

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