If you are like me, both e-mail and social media are a huge distraction from getting things done. My approach has been to triage my e-mail (a lot of people would say that I don’t do it well), but I still get distracted with all of the great ideas that float by every day on the social media sites and companies are really starting to “get” content management marketing, which means that there are more and more really useful newsletters, whitepapers, videos, podcasts, and other content floating by that are both interesting and distracting at the same time.
I thought that this post on 5 tips for the busy CEO relating to managing your time while being active on social media was quite good. The only tip that I don’t agree with is tip #5, hiring someone to post for you. I think that this is a bad idea and really corrupts the system. Also, you should be able to post a couple of things online each week without needing operational support.
What is really necessary is for a company to develop a product that makes it really easy to post to the social media sites without having different user experiences on each site. It is coming, and when it gets here, it will be easy to post authentically.
Until then, here is my alternative #5: Pick one or two sites to be present in under your name (write a blog post each week and use LinkedIn for connecting with people professionally, for example), put your online presence in your e-mail footer, and take it from there. Then have your staff tweet about your posts under their names (ideally if they like your posts). You can get more sophisticated, but this is a good place to start if you have not already started.
oh, and for #2, which involves picking which sites that you really want to go to, please make sure to keep this one on the list!