Are you familiar with the most important characters found within a typical sales funnel?
If you’re not, you will be unprepared in your dealings with them. And even if you are familiar with them, it may not be enough. You’ll need an in-depth understanding of their personalities, traits, and habits. Lori Richardson, sales expert, probes this subject in a recent post.
Who are these four characters? They are the prospect, the partners, the internal team and you (yes, you). Each of them is distinct — and you must understand exactly how so. If you want to advance prospects through your sales funnel Richardson preaches the importance of being intimately familiar with all of these characters. For more on the four people you ought to know in your sales pipeline, read the full article by Richardson.