Fish Where the Fish Are: 4 Keys to Developing a Social Media Content Strategy

by Entrepreneur

By now you get it: The days of simply broadcasting your message to customers are over. In order to reel them in you’re going to need to get their attention and hold it. That means engaging with them in a meaningful way through social media.

And that’s where developing a social media content marketing strategy comes in. How do you go about it? As Entrepreneur writer Mikal Belicove explains in this installment of Entrepreneur’s “60 Second Solutions” video series, there are four critical elements to creating a strategy for your business:

  1. Set your positioning. Who are you? What do you do? Why does it matter? Why are you better?
  2. Identify your target audience.
  3. Create personas for your customers so you have a better idea of what they do and what they need.
  4. Determine which social networks are the best platforms for your business.

Before you dive in, be sure to watch the short video and take Belicove’s advice to heart: Don’t assume your company should be on any particular social media platform before you know for a fact your customers are already there in force. Save yourself time and effort and focusing on fishing where the fish are.

Related Content from OpenView:

For more thoughts on establishing effective content and social media strategy, tune in to this Labcast featuring communications expert Shel Holtz. And for advice on how to conduct your own B2B social media assessment, read this post from the OpenView Blog.