It doesn’t take a creative genius to be a successful content marketer – all it takes is hard work, detailed daily planning, and a reliable consistency you can set your watch by.
There is a key to publishing great content on an ongoing, stress-free basis, however – a good system. In a post for the Content Marketing Institute, Roger C. Parker offers three tips to developing a system that will make the challenge of daily deadlines manageable. The first is to resist the urge to reinvent the wheel. There is no shortage of effective examples of content projects you can use as models — why not take advantage and be off to a good start? Perhaps the most important key to maintaining a sustainable content marketing practice, however, is to develop the habits needed for efficient, stress-free writing (the opposite of what you used to do in college the night before the big paper was due). For more details, read Parker’s full post here.
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Content marketing can pose its challenges, but done effectively, it can also present great rewards. This OpenView Labs post will provide you with more advice on overcoming the toughest content marketing difficulties. And for marketers who need help in getting their companies fully on board with a content marketing strategy, this post from the OpenView Blog will provide insightful tips.