3 Dumb Entrepreneur Mistakes to Avoid

by Inc.

Starting a business is hard enough even when you’re doing all the right things. If you want to succeed you have to avoid these three entrepreneur mistakes.

Many entrepreneurs manage to make things even tougher on themselves by making three incredibly dumb mistakes, in particular, suggests Victor Green, author of How to Succeed in Business by Really Trying“The most important mistake people make is they fail to research their ideas sufficiently,” Green writes. That means getting out in the marketplace and getting feedback from real customers, not just close connections and colleagues. Another boneheaded move is focusing on revenues when entrepreneurs should be focusing on profits. Even though it may take time before your company is profitable, that’s still the main goal, Green argues, and founders should maintain their focus, accordingly.

The third mistake is one perpetuated by our “never give up” culture — when things truly aren’t working it’s a dumb move not to pull the plug. “I always congratulate people who tell me, ‘I’m going to pull the plug–it’s not working,'” Green writes. “Every person in business will have a failure during their life, and if they say they don’t I can only think that they have a very poor memory. Do you do most things right? If you get things right 51% of the time, you’re ahead of the game.”

  • thank you openview labs for the post. the language usage “dumb” places an unnecessary and uncomfortable feeling on learning-driven readers. although mistake number one is certainly amateurish, it really remains a mundane management error.

    yes, startup companies have a smaller margin of error than multinational conglomerates. that fact remains relatively certain, but that is also why we do what we do; however, how many entrepreneurs have missed number two while ultimately realizing desired objectives?

    you can recover from mistakes one and/or two but ultimately must seek out the art form behind number three. learning when to focus or fold remains a learning skill that requires professional mistakes, many mistakes. calling it “dumb” certainly misses the point.

    just some thoughts…

    blake mendez