What Training Can Set up the Influencer Marketing Program for Success?

This is a part of a series that was created to help you define build the practice of influencer marketing into your company. This series will walk through the process, necessary roles, in addition to guides for each role to get started with influencer marketing quickly. For the next several weeks, I will share a how-to for the influencer marketing specialist.  This week, let’s focus on preparation and training.

To ensure success in this role, meet with your manager to get clear on the goals and overall strategy of the influencer marketing program.

Be sure you have been trained on the following for your company:

• Target segments
• Target personas
• Company history
• Product/services overview
• Benefits of the product/pain points addressed
• Industry overview
• Senior management team overview
• Customer overview

Some additional training in the following areas may help the process run more smoothly:

• Influencer marketing in general
• Making cold calls
• Using the database (e.g., Salesforce.com training)

Additional resources:

WOMMA’s Influencer Handbook

Introduction to Influencer Marketing: Who’s Really Influencing Your Customers?, Influencer 50

Influencer Marketing, Duncan Brown and Nick Hayes

The Influentials, Ed Keller and John Berry

Best Influencer Marketing Practices, Tactics, and Resources, Larry Chase

Everyday Influence

Cold Calling in the 21^st Century: The New Rules, Part II, Wendy Weiss

Online Salesforce.com® Training

Next week, I’ll discuss how to find the people you should be targeting.