14 Tips for Influencer Marketing: The New Celebrity Endorsement

OpenView Logo Mark Blue by VentureBeat

n how to jumpstart your influencer marketing with 14 tips for identifying the big names and getting them to come on board.

The Young Entrepreneur Council writes in VentureBeat that “today’s audiences aren’t automatically sold by celebrity endorsements anymore,” and brands looking to win new legions of advocates need to concentrate on influencer marketing. The Council asked 14 young entrepreneurs to share their methods for identifying and leveraging major influencers, and the resulting list covers a range of tactics.

Lawrence Watkins of Great Black Speakers recommends looking at annual lists for particular industries, and then offer influencers something of value for a partnership. To jumpstart your influencer marketing with journalists, Seth Kravitz of Technori suggests consulting Muck Rack, which lists “pretty much every major publication,” along with “nearly all of their writers.” Read the complete rundown from all 14 entrepreneurs and take to your social channels to begin influencer marketing.