Infographic: 11 Steps to Successful Content Marketing

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Do you know what it takes to build a content marketing program that will drives real results for your business? Follow these 11 steps and you will be on the right track.

Earlier this year, OpenView published It Takes a Content Factory! a comprehensive guide designed to help expansion-stage technology companies create and deliver the high-impact content that they need to attract and retain great customers. 

While we strongly encourage you to download and read the full eBook, we know that your time is precious. That’s why we have distilled some of its key findings into an infographic that outlines the 11 steps that you need to take to build a successful content marketing program from the ground up.

Based on our own experience and years of partnering with expansion-stage technology companies to help them build and refine their content marketing programs, here are the keys to successful content marketing that truly makes an impact:


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<div style=”width: 590px;”><a href=””><img alt=”11 Steps to Successful Content Marketing” src=”” /></a>Infographic by <a href=””>OpenView Labs</a>. Click here to view <a href=””>the original post</a>.</div>

Photo by Thomas Hawk

Content Marketing Director

  • Jim Rushton

    Great read and very informative! Thanks for pulling this together!

  • Sue

    Great infographic. I hope that you will add Pinterest as a sharing tool soon.

    • Thank you, Sue! Pinterest is certainly becoming more widespread and important. We’re looking into incorporating it.

      • Sue

        It is good especially for Infographics! Love Openview Partners’ content. I have been a long-time subscriber!! ­čÖé

        • That’s so great to hear! Anything you’d like to see more of?

          • Sue

            Sent you a Linked In message.