If you have time on your hands after updating your blog, Facebook page, LinkedIn, and Twitter and your think that there is room to optimize your influence marketing more, check out the 11 social media optimization tools from Lee Odden at the Online Marketing Blog. These tools should be helpful with many aspects of your influence marketing efforts, including content management marketing, social media marketing, branding, and lead generation services.
The online world is getting more sophisticated as online is reportedly going to overtake print in advertising spend this year, but it is also getting more complex at the same time (11 tools to learn and use just for social media? ouch!).
If you don’t already have a methodology with operational support for your lead generation system, it may be time to invest in the proper resources for a program like this. There is a huge benefit to even a partially optimized program, but there is real time involved in managing all of the aspects of a program like this!
Note: thanks to the Junta42 Newsletter for pointing to this resource.