10 Ways To Make Your Lead Generation Website Convert On The First Visit

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The internet is open for business 24/7, which is great for your digital marketing campaign because it means customers can find you on their own schedules. However, what you might not be aware of is that once a potential customer visits your site the first time, an unseen clock begins counting down — and unless that consumer takes action on your site before he or she navigates away from your page, your time may have already run out.

After examining more than 350,000 sales leads, we here at Straight North discovered something alarming — 84% of website conversions happen on the first visit. After that, the odds of a visitor converting on subsequent visits drops substantially, making it essential that your website is engineered to drive a visitor to action on the first try. The following presentation outlines 10 steps you can take to ensure more of your visitors convert on the first visit. Now that you’re aware that the clock is ticking, don’t let it run out on you.

Deck courtesy Straight North.

Director of Content Strategy

  • Philipp Stakenborg

    Great Content! I want to add to your “5 Tips for Great Contact Forms” to Point 3 “Display a privacy message”: Do not use a phrase such as “we will not send you spam” – this arrouses feelings of negativity. Case Studies have revealed that a rephrasing can help conversions!

  • Good points! You’ve got a traffic in your website, next step now is how to entice them to navigate your website. I agree in all your points, especially #9 “continuous testing”- mishaps happen, computer glitches are unavoidable. There should be continuous and regular testing on website functionality. Nothing is more frustrating than taking your time filling out a submission form and then received an error when you click “submit”.

  • Dale Underwood

    Nice deck Brad, thanks. Do you have any recommendations for B2B calls to action? The ones listed seem to be more slanted toward B2C (discounts for buying now, etc.).