A company’s logo is often the face of its brand, and for many customers, it provides them with a first — and lasting — impression of the business. What are the things a startup company needs to take into account when designing a logo in order to make sure that impression is a good one?
“Is your brand trustworthy, legitimate, memorable, and unique? It’s a lot to pack into a tiny icon, but well-designed logos can accomplish exactly that,” writes Christina DesMarais for Inc. DesMarais asked a panel of experts to uncover the secrets behind what makes a logo truly memorable, and was treated to tips ranging from why designs should be kept simple, versatile, and web-friendly (think Pinterest) to suggestions for the best typefaces to use to evoke different qualities (serif fonts for a sense of dignity and power; sans serif for a more modern feel).
“Memorable logos don’t need to describe what your business does,” DesMarais writes. They’re seldom literal, and more about conveying concepts that align with a company’s culture and values. For more tips on designing a logo that evokes the spirit of your company while grabbing your customers’ attention, read the full post here.
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While a company’s logo is a key element of its brand, there’s certainly a lot more to branding than that. Watch this video for advice on dissecting and refining your company’s brand to its core. And for tips on measuring your brand’s health, read this post from the OpenView Blog.